Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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Overview Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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