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Topic: Product news

Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

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Articles
May 02, 2022

Curate the Open Market with Inventory Packages

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Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

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Articles
Mar 10, 2022

Empowering Women in Advertising: 11 Female Leaders Share Their Advice

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Articles
Mar 02, 2022

How to Navigate the Future of Programmatic

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Pc, Computer, Electronics
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Man standing smiling wearing a vest in front of a brick wall
Articles
Nov 16, 2021

Introducing the New Index Exchange Platform: Increased Efficiency across Channels

In the nearly two decades since we started our company, the focus has been to set the standard for the …

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Person, Human, Outdoors
Articles
Jul 20, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

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Pc, Computer, Electronics
Articles
Mar 20, 2020

Announcing Additional Fields and Smarter Client Audit Logs

We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …

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Mobile Phone, Cell Phone, Electronics
Articles
Mar 18, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …

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Clothing, Apparel, Person
Articles
Dec 30, 2019

California Consumer Privacy Act (CCPA) Readiness at Index

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …

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Text, Number, Symbol
Articles
Sep 03, 2019

Introducing Client Audit Logs to General Availability

Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardise data …

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Computer, Electronics, Pc
Articles
May 21, 2019

Announcing General Availability of the Identity Library™

We’re excited to announce the general availability of the Identity Library™, a simple solution that extends our industry-leading identity functionality to …

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Pc, Computer, Electronics
Articles
May 20, 2019

How Adaptive Timeout™ Incorporates Adaptive Machine Learning into Header Bidding

We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through advanced …

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