LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange
Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
Read moreDiscover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
Read moreBeginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read moreOverview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
Read moreThe open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read moreContinuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read moreIn the nearly two decades since we started our company, the focus has been to set the standard for the …
Read moreAs we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
Read moreEditor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read moreWe’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …
Read moreThe journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
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