Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
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The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
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Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
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In the nearly two decades since we started our company, the focus has been to set the standard for the …
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Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
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We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …
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The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
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With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
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Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardise data …
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