When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
Read more
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
Read more
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
Read more
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
Read more
The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
Read more
There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
Read more
Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …
Read more
The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
Read more
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read more
UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
Read more