The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
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Over-the-top video (OTT) is a uniquely attractive channel for marketers. It combines the immersive, full-screen experience of television with the …
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It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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