Mike McNeeley, Author at Index Exchange

Articles

Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …

Articles

Jan 31, 2022

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organisations. Ray brings …

Author: Mike McNeeley

Discover How Supply Path Optimisation Efforts Can Build a Sustainable Programmatic Supply Chain

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

Sustainability in Advertising: Impactful Actions for a Greener Future

It’s Time to Overhaul Price Floors in Programmatic Advertising

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange