Understanding PAIR: a first-party data solution  As the end of third-party cookies approaches, our industry has an opportunity to implement …

Interest-based advertising with the Topics API The Privacy Sandbox Topics API replaces the FLoC (Federated Learning of Cohorts) proposal and will reflect …

How the Protected Audience API works  Protected Audience, previously named FLEDGE, uses the concept of interest groups, which enables marketers …

Privacy-centric addressability solutions  Third-party cookies are already restricted in browsers like Safari, Firefox, and Edge, and Google Chrome also plans …