Index Marketplaces for Media Buyers

“Index Marketplaces effectively allows us to move into this new era where every consumer is addressable, every signal can be used to drive outcomes, and we can deliver performance on the open internet that rivals walled gardens.”

– Joe Root
Co-founder and CEO of Permutive

“With Index Marketplaces, we’re not just accessing better supply—we’re making smarter decisions earlier in the process. Sell-side decisioning allows us to shape outcomes more proactively, delivering consistent results our clients can trust.”

– Britany Scott
VP of Growth, Smart Supply by AI Digital

“What used to feel complicated, for example, combining different datasets or timing campaigns to real-world conditions, now happens automatically with sell-side decisioning.”

– Dave Olesnevich
VP of Weather Data and Advertising Products at The Weather Company

“By leveraging intelligent curation, we’re not only reducing waste but also setting a new standard for programmatic efficiency. This partnership exemplifies how industry leaders can come together to push the boundaries of what’s possible, ensuring long-term value for brands, publishers, and media buyers alike.”

– Ryan Lammela
Group Director, Channel Activation, Butler/Till