In the News

Facing the disruption from AI and the declining economics of monetizing traditional web pages, adtech companies are being forced to rethink their strategies — and in some cases, their customers — while attempting to stay one step ahead of Big Tech.

At the Digiday Programmatic Marketing Summit, marketers expressed confusion and uncertainty about AI’s role and readiness in programmatic marketing—even as the technology becomes increasingly prevalent.

Ad Age mentioned Index Exchange CTO Ray Ghanbari while examining Nvidia’s recent behind-the-scenes ad tech investments and what they signal for AI-driven decisioning in programmatic advertising.

Digiday referenced Index Exchange in a wider look at intensifying scrutiny of Google’s ad tech business, pointing to the growing legal and regulatory pressure on ad auctions and exchange dynamics.

Adweek quoted Index Exchange CEO Andrew Casale in coverage of DSP platform migrations, noting market friction and performance concerns as buyers move to The Trade Desk’s Kokai interface.

TV News Check spotlighted Samba TV’s new agentic-curated marketplace on Index Marketplaces, enabling buyers to activate Samba’s viewership- and identity-based segments across video, streaming TV, web, and mobile through curated deals, with Index CEO Andrew Casale quoted on the partnership’s role in scaling privacy-safe, data-driven curation

Digiday’s podcast referenced Index Exchange while exploring how the industry is defining guardrails and standards for agentic AI in advertising and auctions.

Index Exchange was mentioned in The Drum’s Awards for Media winners recap recognizing standout campaigns and partners honored at the 2025 festival.

Index Exchange was referenced in this sponsored AdExchanger piece on AI-driven contextual targeting and the shift from keyword proxies to richer, impression-level signals in programmatic buying.

MediaPost covered the Agentic RTB Framework launch and noted Index Exchange’s involvement and relevance to faster, agentic-friendly programmatic auctions.