In the News

Adweek exclusively covered Index filing an antitrust lawsuit against Google, alleging anti-competitive conduct in ad auction and ad tech stack practices and joining a growing set of industry plaintiffs.

MediaPost highlighted Index Exchange as the first SSP to integrate Anonymised’ privacy-safe data and custom algorithms, enabling impression-level targeting and sell-side decisioning within Index’s platform.

Index Exchange introduces dynamic pricing model prioritizing publisher revenue
PPC Land highlighted Index Exchange’s Transparent Dynamic Take Rates, first piloted with The Guardian, which dynamically adjusts per-impression take rates in first-price auctions to lift publisher yield (early results showed ~4% revenue gains) while keeping fees fully transparent and auditable.

Index Exchange was mentioned in New Digital Age’s weekly new-business roundup as part of a broader list of recent wins and account moves across the industry.

Mozilla Ads selected Index Exchange, one of the world’s largest independent supply-side platforms, as its programmatic partner. Mozilla.org COO Suba Vasudevan and Index Exchange CMO Lori Goode announced the collaboration at Advertising Week New York 2025.

Index Exchange CMO Lori Goode joined marketing leaders from Mastercard, Zoom, and Lyft in an ADWEEK discussion on how brands can break through distraction culture and connect authentically with audiences.

Index Exchange was featured for introducing shoppable programmatic media with Vudoo, bringing Vudoo’s interactive commerce tech into Index Marketplaces so brands and agencies can run shoppable campaigns at scale without new integrations.

Index Exchange was exclusively featured in AdExchanger as part of its broader Marketplaces Momentum announcement, highlighting the launch of its new Data Vendor Ecosystem to power sell-side curation with premium data access and a transparent, no-fee model.

Digiday covered the DOJ remedies phase of Google’s ad tech antitrust trial, featuring Index Exchange CEO Andrew Casale among the rival exchange leaders testifying that Google’s vertical ownership distorts competition and strengthening the case for structural separation over behavioral fixes.

Index Exchange was featured in MediaPost for partnering with Mozilla to co-create a privacy-first programmatic advertising model, serving as the exclusive SSP powering Firefox’s New Tab inventory through PMP deals