In the News

Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby.

What type of leadership and attitude do we need to innovate in digital advertising and ad tech?

CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.

Facing the disruption from AI and the declining economics of monetizing traditional web pages, adtech companies are being forced to rethink their strategies — and in some cases, their customers — while attempting to stay one step ahead of Big Tech.

At the Digiday Programmatic Marketing Summit, marketers expressed confusion and uncertainty about AI’s role and readiness in programmatic marketing—even as the technology becomes increasingly prevalent.

Ad Age mentioned Index Exchange CTO Ray Ghanbari while examining Nvidia’s recent behind-the-scenes ad tech investments and what they signal for AI-driven decisioning in programmatic advertising.

Digiday referenced Index Exchange in a wider look at intensifying scrutiny of Google’s ad tech business, pointing to the growing legal and regulatory pressure on ad auctions and exchange dynamics.

Adweek quoted Index Exchange CEO Andrew Casale in coverage of DSP platform migrations, noting market friction and performance concerns as buyers move to The Trade Desk’s Kokai interface.

TV News Check spotlighted Samba TV’s new agentic-curated marketplace on Index Marketplaces, enabling buyers to activate Samba’s viewership- and identity-based segments across video, streaming TV, web, and mobile through curated deals, with Index CEO Andrew Casale quoted on the partnership’s role in scaling privacy-safe, data-driven curation

Digiday’s podcast referenced Index Exchange while exploring how the industry is defining guardrails and standards for agentic AI in advertising and auctions.