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FreeWheel Launches Direct Integration Of Index Exchange

MediaPost published an article around Index Exchange’s direct integration with FreeWheel that unlocks a new direct path to premium streaming TV inventory, enhancing media buyers’ access to valuable inventory and increasing the diversification of demand for media owners.

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Beeler.Cast: Episode 306 with Andrew Casale

Andrew Casale, president and CEO at Index Exchange, sat down with Rob Beeler of Beeler.tech to discuss MediaMath’s bankruptcy, how SSPs can be good financial stewards for publishers, and the importance of education in our industry.

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Ad tech industry gears up to combat MFAs

“We have always made an effort to block inventory that is low effort or low quality, has a high ad density to content ratio, and has high levels of social or display ad traffic, which are all common criteria of MFA content,” Index Exchange told Digiday.

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Ad tech’s 2023 vibe shift

Andrew Casale, president and CEO at Index Exchange, discussed the ad tech landscape and its shift towards reponsible growth.

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