In the News

As brands demand greater visibility over where their media spend goes, Campaign speaks to Index Exchange’s John Tigg about why transparency, control and trusted infrastructure are becoming central to the future of programmatic advertising.

The programmatic supply chain has spent the past decade optimizing around distance — separating data, decisioning, and execution across multiple hops in the name of scale. Now, a growing cohort of ad tech firms is trying to reverse that architecture altogether.

Publicis Groupe’s planned acquisition of LiveRamp has renewed attention on a broader shift underway across advertising, with agencies increasingly attempting to exert greater control over the infrastructure, identity layers, and orchestration systems underpinning how digital advertising works, not just buy media more efficiently.

The supply-side platform believes that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.

At Marketecture Live III, TVREV’s Alan Wolk sat down with Index Exchange VP of Product James Wilhite to tackle one of the defining questions of modern media: How do you reach a mass audience when mass media no longer exists?

Two emerging sports media companies, OffBall and Togethxr, are partnering to combine resources and scale across women’s sports and sports culture.

Buy-side decisions are moving closer to publishers. The shift, enabled by the IAB’s artificial intelligence maintenance “containerization project,” brings greater focus to where ad impressions actually originate rather than sending requests to distant infrastructure and waiting for responses.

Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years.

On this episode of the Aperiam Podcast, Corey Ferengul and Joe Zawadzki sit down with Michael Richardson, VP of Product at Index Exchange to break down ARTF — the Agentic Real-Time Framework.

Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and programmatic advertising should intersect.