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The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards

Index Exchange was spotlighted as a key architect of the IAB Tech Lab’s new Agentic RTB Framework, with Chief Architect Joshua Prismon quoted on how containerized “drop-in” agents let buyers and sellers plug advanced decisioning (like fraud prevention or deal optimization) directly into auctions while cutting latency to millisecond speeds.

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Mozilla Challenges Online Ads, Once Again

MediaPost covered Mozilla’s updated advertising and privacy strategy and noted Index Exchange’s role in Mozilla’s privacy-first programmatic approach, alongside Mozilla’s newly announced Equativ relationship.

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