In the News

Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years.

On this episode of the Aperiam Podcast, Corey Ferengul and Joe Zawadzki sit down with Michael Richardson, VP of Product at Index Exchange to break down ARTF — the Agentic Real-Time Framework.

Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and programmatic advertising should intersect.

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

Buyers can now verify connected TV purchases at the show level, seeing specific line items, CPMs, impressions, and total media spend rather than trusting that budgets allocated toward major television events actually reached intended inventory.

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch.

Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent.

Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby.

What type of leadership and attitude do we need to innovate in digital advertising and ad tech?

CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.