In the News

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

Buyers can now verify connected TV purchases at the show level, seeing specific line items, CPMs, impressions, and total media spend rather than trusting that budgets allocated toward major television events actually reached intended inventory.

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch.

Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent.

Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby.

What type of leadership and attitude do we need to innovate in digital advertising and ad tech?

CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.

Facing the disruption from AI and the declining economics of monetizing traditional web pages, adtech companies are being forced to rethink their strategies — and in some cases, their customers — while attempting to stay one step ahead of Big Tech.

At the Digiday Programmatic Marketing Summit, marketers expressed confusion and uncertainty about AI’s role and readiness in programmatic marketing—even as the technology becomes increasingly prevalent.

Ad Age mentioned Index Exchange CTO Ray Ghanbari while examining Nvidia’s recent behind-the-scenes ad tech investments and what they signal for AI-driven decisioning in programmatic advertising.