In the News

Index Exchange CEO Andrew Casale made headlines discussing how curation could be the biggest shake-up in programmatic advertising since header bidding. Casale believes it could rival open RTB, shifting decision-making from the buy-side to the sell-side and giving publishers more control over impression sales. With Index Exchange’s curation product, Index Marketplaces, in beta, Casale is betting this shift will drive more ad dollars directly to publishers.

Andrew Casale, CEO of Index Exchange, was once again featured in Digiday’s Future of TV Briefing, where he discussed the need for standardized content signals in CTV advertising. Casale emphasized the challenge of differing taxonomies across providers, highlighting the importance of solving the metadata problem within CTV

Digiday’s latest piece on DeepSeek features Index Exchange CTO Ray Ghanbari’s take on how its model distillation makes LLMs more affordable, faster, and easier to fine-tune. Ray shares he’s been waiting for a breakthrough like this to bring the power of LLMs within reach.

Index Exchange is featured in Digiday for its pivotal role in the evolution of sell-side ad curation. The article also points to Index Exchange’s partnerships with companies like Chalice and Cognitiv, marking a significant shift in programmatic media trading and expanding opportunities for value creation and control.

Andrew Casale, CEO of Index Exchange, was featured in Digiday’s Future of TV Briefing, discussing the challenges of streaming’s programmatic ad market with the influx of live sports. Casale called it a “tsunami of supply,” stressing the technical difficulties of supporting real-time bidding for high-demand inventory like NFL and NBA games.

CEO of Index Exchange, Andrew Casale, shared insights at the IAB ALM conference on how AI and neural networks are reshaping the ad industry. Casale highlighted that 2025 will be the year of the sell side, as technology empowers publishers and SSPs to expand their roles, driven by privacy concerns and the need for innovative ad targeting in a post-cookie world.

Index Exchange CEO Andrew Casale shares his 2025 predictions with Ad Age, noting that innovation on the sell side of programmatic will rise, directing more ad dollars to working media. At the same time, the third-party cookie will continue to lose relevance despite ongoing discussion.

Index Exchange and Chalice’s partnership is mentioned alongside insights from Andrew Casale, CEO of Index Exchange, in this AdExchanger article. The piece explores the shift of ad tech and marketing software to cloud-based infrastructure, driven by privacy standards and the need for innovative ad targeting and attribution in a post-cookie world.

Index Exchange was highlighted in Adweek for its collaboration with Chalice to integrate its containerized algorithm, enabling buyers to bid across the entire internet with enhanced real-time curation. The piece also showcased Index Exchange’s launch of Index Marketplaces, a new curation product that allows partners to curate inventory more effectively.

Digiday spoke with Index Exchange CEO Andrew Casale and Cognitiv CEO Jeremy Fain about their new partnership. By combining Cognitiv’s ContextGPT with Index’s Marketplaces platform, the collaboration helps advertisers move beyond keywords and audience segments, using AI to analyze millions of websites daily for better ad targeting without relying on cookies.