In the News

Index Exchange was spotlighted as a key architect of the IAB Tech Lab’s new Agentic RTB Framework, with Chief Architect Joshua Prismon quoted on how containerized “drop-in” agents let buyers and sellers plug advanced decisioning (like fraud prevention or deal optimization) directly into auctions while cutting latency to millisecond speeds.

Index Exchange was highlighted as a core contributor to the IAB Tech Lab’s new Agentic RTB Framework, with Chief Architect Joshua Prismon quoted on how containerized auctions enable near-instant, agentic-ready bidding and modernize real-time infrastructure.

Index Exchange was included in Campaign’s APAC Ad Net Zero Awards coverage recognizing leading sustainable media planning practices and industry progress toward lower-emission advertising.

MediaPost covered Mozilla’s updated advertising and privacy strategy and noted Index Exchange’s role in Mozilla’s privacy-first programmatic approach, alongside Mozilla’s newly announced Equativ relationship.

Index Exchange was briefly referenced in AdExchanger’s daily roundup in the context of broader ad tech developments, including browser competition and emerging agentic/AI economics.

Adweek exclusively covered Index filing an antitrust lawsuit against Google, alleging anti-competitive conduct in ad auction and ad tech stack practices and joining a growing set of industry plaintiffs.

MediaPost highlighted Index Exchange as the first SSP to integrate Anonymised’ privacy-safe data and custom algorithms, enabling impression-level targeting and sell-side decisioning within Index’s platform.

Index Exchange introduces dynamic pricing model prioritizing publisher revenue
PPC Land highlighted Index Exchange’s Transparent Dynamic Take Rates, first piloted with The Guardian, which dynamically adjusts per-impression take rates in first-price auctions to lift publisher yield (early results showed ~4% revenue gains) while keeping fees fully transparent and auditable.

Index Exchange was mentioned in New Digital Age’s weekly new-business roundup as part of a broader list of recent wins and account moves across the industry.

Mozilla Ads selected Index Exchange, one of the world’s largest independent supply-side platforms, as its programmatic partner. Mozilla.org COO Suba Vasudevan and Index Exchange CMO Lori Goode announced the collaboration at Advertising Week New York 2025.