In the News

Adweek quoted Index Exchange CEO Andrew Casale in coverage of DSP platform migrations, noting market friction and performance concerns as buyers move to The Trade Desk’s Kokai interface.

TV News Check spotlighted Samba TV’s new agentic-curated marketplace on Index Marketplaces, enabling buyers to activate Samba’s viewership- and identity-based segments across video, streaming TV, web, and mobile through curated deals, with Index CEO Andrew Casale quoted on the partnership’s role in scaling privacy-safe, data-driven curation

Digiday’s podcast referenced Index Exchange while exploring how the industry is defining guardrails and standards for agentic AI in advertising and auctions.

Index Exchange was mentioned in The Drum’s Awards for Media winners recap recognizing standout campaigns and partners honored at the 2025 festival.

Index Exchange was referenced in this sponsored AdExchanger piece on AI-driven contextual targeting and the shift from keyword proxies to richer, impression-level signals in programmatic buying.

MediaPost covered the Agentic RTB Framework launch and noted Index Exchange’s involvement and relevance to faster, agentic-friendly programmatic auctions.

Digiday’s briefing referenced Index Exchange CEO Andrew Casale’s commentary on auctions moving toward microsecond-level decisioning as agentic standards reshape programmatic workflows.

The Current highlighted the IAB Tech Lab’s Agentic RTB Framework and quoted Index Exchange perspectives on how the standard helps operationalize agentic workflows across OpenRTB.

Index Exchange was spotlighted as a key architect of the IAB Tech Lab’s new Agentic RTB Framework, with Chief Architect Joshua Prismon quoted on how containerized “drop-in” agents let buyers and sellers plug advanced decisioning (like fraud prevention or deal optimization) directly into auctions while cutting latency to millisecond speeds.

Index Exchange was highlighted as a core contributor to the IAB Tech Lab’s new Agentic RTB Framework, with Chief Architect Joshua Prismon quoted on how containerized auctions enable near-instant, agentic-ready bidding and modernize real-time infrastructure.