In the News

Index Exchange was featured in Adweek for its new partnership with Mozilla to power privacy-first programmatic advertising on Firefox’s New Tab, making Index the exclusive SSP partner for this new inventory.

During an ADWEEK House Racquet Club Fireside Chat, Index Exchange’s president and CEO Andrew Casale cheered on the speed, agility, and potential in this new era of live sports advertising. In conversation with ADWEEK editor in chief Ryan Joe, Casale shared why it’s prime time for brands of all sizes to step up to the programmatic plate.

Index Exchange was highlighted in Digiday’s Ad Tech Briefing in connection with its new partnership with Dentsu and Chalice AI. As part of Dentsu’s “NextGen” initiative, Index serves as the primary SSP partner across key European markets, supporting algorithmic trading and curated supply paths to strengthen programmatic planning and buying capabilities.

Andrew Casale, President and CEO of Index Exchange, was listed among the Department of Justice’s witnesses in the remedies phase of Google’s ad tech antitrust trial. His inclusion underscores Index’s prominent role in shaping the case and the broader industry debate on competition, transparency, and the future of the open web.

Lori Goode, Chief Marketing Officer at Index Exchange, was featured discussing the growing demand from brands like Procter & Gamble and Bayer for greater transparency and accountability in ad tech. Goode highlighted Index’s efforts to curate premium publisher inventory, eliminate Made-for-Advertising sites, and advance “sell-side decisioning,” positioning the company as a trusted, quality-focused SSP partner for marketers seeking direct contracts and higher media standards.

Index Exchange was featured in coverage of Dentsu’s new NextGen initiative, announced in partnership with Chalice AI. Under the arrangement, Index becomes Dentsu’s primary SSP partner across key European markets, supporting algorithmic trading models and enabling faster, more precise programmatic decision-making with enhanced data insights and curated supply paths.

Andrew Casale, President and CEO of Index Exchange, addressed The Trade Desk’s move to classify all SSPs as “resellers” during a panel at ExchangeWire’s ATS London. Casale acknowledged that some intermediaries may act as resellers but stressed that only publishers — as the true customers — can define those relationships, underscoring Index’s role as a direct and trusted partner to media owners.

Andrew Casale, President and CEO of Index Exchange, publicly rebuked The Trade Desk’s decision to classify all SSPs as “resellers,” calling the move “quite frankly, ignorant” during his remarks at ExchangeWire’s ATS London. Casale argued that while some intermediaries fit the reseller label, applying it universally overlooks the direct publisher relationships and value that companies like Index deliver.

Andrew Casale, President and CEO of Index Exchange, was named among the witnesses submitted for the remedies hearing in the U.S. Department of Justice’s ad tech antitrust trial against Google. His inclusion underscores Index Exchange’s central role in the ongoing debate over competition, transparency, and the future of the open internet.

Index Exchange was cited (alongside Chalice) in coverage of Zillow’s pilot of “containerized RTB,” spotlighting how cloud bandwidth/compute costs are reshaping programmatic economics and pushing vendors to rethink CPM-era pricing models.