See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
Read moreStreaming TV
Technology designed for the future of streaming TV
Technology designed for the future of streaming TV
The streaming TV opportunity
The rapid rise of live-streamed events and ad-supported streaming has created an unparalleled opportunity to reach new audiences through streaming TV. By enhancing the immersive TV experience with the power of programmatic, Index Exchange delivers improved quality, reach, and revenue to drive higher ROI for you.
48%
Of all TV viewing is now streaming1
46%
Of ad-supported TV viewing happens on streaming TV1
$42 Billion
In streaming TV ad spend expected in 20272
Realize the true value of streaming TV
Embrace the future of streaming TV with our advanced technology. From powering seamless live events to targeted ad podding, we handle the technical complexities so you can focus on what truly matters—delivering an exceptional viewer experience and maximizing performance.
Realize the true value of streaming TV
Embrace the future of streaming TV with our advanced technology. From powering seamless live events to targeted ad podding, we handle the technical complexities so you can focus on what truly matters—delivering an exceptional viewer experience and maximizing performance.
Quality
We partner with the world’s top media owners, marketers, and DSPs to connect you with a diverse spectrum of premium inventory and demand. We review all inventory and ad creatives so you can trust that you’re transacting in an environment that enhances your brand.
Technology
Continuing our legacy of pioneering programmatic solutions, we redesigned our unified platform from the ground up to handle the nuanced complexities of streaming TV. By building dynamic ad podding capabilities, setting new industry standards in OpenRTB 2.6, and more, we’re committed to advancing our technology to address the evolving needs of streaming publishers and buyers.
Innovation
Live events are the next frontier in programmatic streaming, and we’re leading the charge in fully harnessing their potential. We’re collaborating with the IAB Tech Lab and industry partners to innovate standardized solutions for signaling, traffic management, and infrastructure scalability—ensuring programmatic thrives in live environments.
Index Explains: Streaming TV
While video advertising is sophisticated, it doesn’t need to be confusing. Tune in as we break down all the complexities of streaming TV.
Watch now“Index Exchange is a leader in programmatic tech with a proven track record. We chose to work with Index in CTV and streaming environments with the expectation they will create innovative capabilities that will drive improved yield and efficiency. Their agnostic approach and willingness to integrate across the ecosystem without bias further develops a fully transparent and fair marketplace.”
Tyler DeNicola
VP, Programmatic Revenue and Partnerships, A+E Networks
CASE STUDY
A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach College Football Viewers
Delivering the power of live sports with the flexibility and efficiency of programmatic streaming TV
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Omnichannel inventory packages
Meet your campaign goals with our off-the-shelf and customizable inventory packages designed for your marketing KPIs or seasonal campaigns.
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Reach new audiences and drive higher ROI with streaming TV.
Learn more about streaming TV
All ArticlesSee how implementing ad podding with Index Exchange helped A+E Global Media boost monetization by 19% while delivering stronger performance and improving efficiency.
Read moreIndex CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
Read more1 Nielsen, The Gauge(TM), February 2026
2 EMARKETER, Total Media Ad Spending US, March 2026