Evan Krauss, Author at Index Exchange

Articles

Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

Articles

Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

Author: Evan Krauss

Sustainability in Advertising: Impactful Actions for a Greener Future

It’s Time to Overhaul Price Floors in Programmatic Advertising

Feed Your Ambition: Engineering at Index Exchange

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange

To Stay Competitive, UK Broadcasters Should Embrace Programmatic

Q&A with FreeWheel on Programmatic in Streaming TV

CTV Advertising Delivers Control and Efficiency for Marketers

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency