Evan Krauss, Author at Index Exchange

Articles

Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

Author: Evan Krauss

What Google’s Antitrust Trial Means for Ad Tech

The New Era of Live Event Advertising in Streaming

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

Unlocking the Power of Curation with Index Marketplaces

Sustainability in Advertising: Impactful Actions for a Greener Future

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

CTV Advertising Delivers Control and Efficiency for Marketers

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency