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Category: Articles

Articles
17 Jul, 2025

Innovators Unscripted With Paramount

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Articles
15 Jul, 2025

Innovators Unscripted With Omnicom Media Group

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Articles
10 Jul, 2025

Innovators Unscripted With Scope3

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Case studies
01 Jul, 2025

StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
09 Apr, 2025

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till

Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

I recently had the fantastic opportunity to join a panel at New Video Frontiers alongside leaders from ITV, Publica by …

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Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …

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Articles
09 Dec, 2024

Reflecting on 2024: Programmatic Transformation in Progress

As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …

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Articles
26 Nov, 2024

Engineering Scalable Solutions: Machine Learning and Optimisation at Index Exchange  

Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimisation to …

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
11 Nov, 2024

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Shoppers 

The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …

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Articles
24 Oct, 2024

Connecting Cultures: The Power of Our Localisation Strategy

At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe.  …

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting 

The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …

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Articles
17 Sep, 2024

What Google’s Antitrust Trial Means for Ad Tech  

Video Transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …

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