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Category: Articles

Articles
15 May, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting 

The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …

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DEI&B event at Index Exchange
Articles
01 Oct, 2024

Meet Our Indexers: The DEI&B Core Team

At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …

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Articles
17 Sep, 2024

What Google’s Antitrust Trial Means for Ad Tech  

Video Transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …

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Articles
28 Aug, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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Articles
14 Aug, 2024

The New Era of Live Event Advertising in Streaming

In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …

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Articles
22 Jul, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Articles
11 Jul, 2024

Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …

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Articles
13 Jun, 2024

Unlocking the Power of Curation with Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Articles
29 May, 2024

Meet Our Engineering Teams: The Data Products Division

Our engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside build deep relationships internally and externally. …

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Articles
22 May, 2024

Improving Content Discovery in Streaming TV: Q&A with Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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