With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
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When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
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As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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