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Topic: Media owners

Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
22 May, 2025

The New Era of Live Event Advertising in Streaming

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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person sitting on the floor with a computer and aphone
Articles
11 Sep, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Case studies
05 Jul, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising 

Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content …

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Computer Hardware, Electronics, Hardware
Articles
13 Jun, 2023

Q&A with FreeWheel on Programmatic in Streaming TV

In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …

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Articles
11 May, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.

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Family watching CTV representing content signal transparency
Articles
24 Apr, 2023

Streaming TV Scale Depends on Content Signal Transparency 

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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Articles
19 Apr, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Electronics, Remote Control, Person
Articles
29 Mar, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …

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People watching CTV on the couch programmatic efficiency
Articles
27 Feb, 2023

Programmatic Efficiency Through Collaboration: 3 Trends that Will Transform the UK Digital Landscape in 2023

The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
16 Dec, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Woman, Adult, Female
Articles
06 Dec, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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