The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
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Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …
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The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
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When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
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Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally in more than 15 languages, including English, French, Korean, Japanese, and Russian.
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Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
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