In the News

Andrew Casale, President and CEO of Index Exchange, was listed among the Department of Justice’s witnesses in the remedies phase of Google’s ad tech antitrust trial. His inclusion underscores Index’s prominent role in shaping the case and the broader industry debate on competition, transparency, and the future of the open web.

Lori Goode, Chief Marketing Officer at Index Exchange, was featured discussing the growing demand from brands like Procter & Gamble and Bayer for greater transparency and accountability in ad tech. Goode highlighted Index’s efforts to curate premium publisher inventory, eliminate Made-for-Advertising sites, and advance “sell-side decisioning,” positioning the company as a trusted, quality-focused SSP partner for marketers seeking direct contracts and higher media standards.

Index Exchange was featured in coverage of Dentsu’s new NextGen initiative, announced in partnership with Chalice AI. Under the arrangement, Index becomes Dentsu’s primary SSP partner across key European markets, supporting algorithmic trading models and enabling faster, more precise programmatic decision-making with enhanced data insights and curated supply paths.

Andrew Casale, President and CEO of Index Exchange, addressed The Trade Desk’s move to classify all SSPs as “resellers” during a panel at ExchangeWire’s ATS London. Casale acknowledged that some intermediaries may act as resellers but stressed that only publishers — as the true customers — can define those relationships, underscoring Index’s role as a direct and trusted partner to media owners.

Andrew Casale, President and CEO of Index Exchange, publicly rebuked The Trade Desk’s decision to classify all SSPs as “resellers,” calling the move “quite frankly, ignorant” during his remarks at ExchangeWire’s ATS London. Casale argued that while some intermediaries fit the reseller label, applying it universally overlooks the direct publisher relationships and value that companies like Index deliver.

Andrew Casale, President and CEO of Index Exchange, was named among the witnesses submitted for the remedies hearing in the U.S. Department of Justice’s ad tech antitrust trial against Google. His inclusion underscores Index Exchange’s central role in the ongoing debate over competition, transparency, and the future of the open internet.

Index Exchange was cited (alongside Chalice) in coverage of Zillow’s pilot of “containerized RTB,” spotlighting how cloud bandwidth/compute costs are reshaping programmatic economics and pushing vendors to rethink CPM-era pricing models.

Recorded at Cannes 2025, ExchangeWire CEO Rachel Smith sat down with Andrew Casale and Ciarán O’Kane to discuss the ad tech investment landscape. O’Kane and Casale share insights on positivity around ad tech, why M&A has seen a rise recently, and how the industry is entering a new era of innovation.

PPC Land reported on StackAdapt’s efficiency gains powered by Index Exchange’s podding, highlighting innovation in streaming and live ad delivery.

Index Exchange was featured in Digiday’s Ad Tech Briefing for its IX Labs partnership with First Party Capital. The multimillion-dollar, decade-long collaboration underscores Index’s strategy to evolve further by investing in startups and fostering innovation across the ad tech ecosystem.