In the News

Index Exchange was mentioned in New Digital Age’s weekly new-business roundup as part of a broader list of recent wins and account moves across the industry.

Mozilla Ads selected Index Exchange, one of the world’s largest independent supply-side platforms, as its programmatic partner. Mozilla.org COO Suba Vasudevan and Index Exchange CMO Lori Goode announced the collaboration at Advertising Week New York 2025.

Index Exchange CMO Lori Goode joined marketing leaders from Mastercard, Zoom, and Lyft in an ADWEEK discussion on how brands can break through distraction culture and connect authentically with audiences.

Index Exchange was featured for introducing shoppable programmatic media with Vudoo, bringing Vudoo’s interactive commerce tech into Index Marketplaces so brands and agencies can run shoppable campaigns at scale without new integrations.

Index Exchange was exclusively featured in AdExchanger as part of its broader Marketplaces Momentum announcement, highlighting the launch of its new Data Vendor Ecosystem to power sell-side curation with premium data access and a transparent, no-fee model.

Digiday covered the DOJ remedies phase of Google’s ad tech antitrust trial, featuring Index Exchange CEO Andrew Casale among the rival exchange leaders testifying that Google’s vertical ownership distorts competition and strengthening the case for structural separation over behavioral fixes.

Index Exchange was featured in MediaPost for partnering with Mozilla to co-create a privacy-first programmatic advertising model, serving as the exclusive SSP powering Firefox’s New Tab inventory through PMP deals

Index Exchange was featured in Adweek for its new partnership with Mozilla to power privacy-first programmatic advertising on Firefox’s New Tab, making Index the exclusive SSP partner for this new inventory.

During an ADWEEK House Racquet Club Fireside Chat, Index Exchange’s president and CEO Andrew Casale cheered on the speed, agility, and potential in this new era of live sports advertising. In conversation with ADWEEK editor in chief Ryan Joe, Casale shared why it’s prime time for brands of all sizes to step up to the programmatic plate.

Index Exchange was highlighted in Digiday’s Ad Tech Briefing in connection with its new partnership with Dentsu and Chalice AI. As part of Dentsu’s “NextGen” initiative, Index serves as the primary SSP partner across key European markets, supporting algorithmic trading and curated supply paths to strengthen programmatic planning and buying capabilities.