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Author: Rob Hazan

Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 19, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Articles
Aug 30, 2023

Feed Your Ambition: Engineering at Index Exchange

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Articles
May 11, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

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Articles
Mar 29, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

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person sitting on the floor with a computer and aphone
Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Articles
Jun 22, 2022

What’s Wrong With CTV Ad Pods?

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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remote in front of tv to show OpenRTB 2.6
Articles
May 18, 2022

10 Of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …

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