Rob Hazan, Author at Index Exchange

Articles

Mar 26, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Sep 11, 2023

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Jun 22, 2022

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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May 12, 2022

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …