Rob Hazan, Author at Index Exchange

person sitting on the floor with a computer and aphone

Articles

Nov 09, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising

Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …

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Monitor, Display, Screen

Articles

Jun 22, 2022

What’s Wrong with CTV Ad Pods?

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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CTV and remote

Articles

May 12, 2022

10 of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …

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