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Category: Articles

Articles
15 May, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

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Articles
07 May, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism 

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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Articles
24 Apr, 2024

Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Articles
16 Apr, 2024

Behind the Tech: Solving Challenges in Streaming TV

In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …

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Articles
11 Apr, 2024

Redefining Success: Why Women Should Embrace Their Career Paths

Can women have it all? This was the question posed to Simone Payne – Powell, director, people and global head …

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Articles
27 Mar, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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Articles
26 Mar, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Articles
24 Jan, 2024

Life at Index: A Spotlight on Our Diversability Affinity Group

Throughout the year, our Diversability affinity group supports and educates employees on mental wellbeing and wellness, neurodiversity, and physical abilities. …

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Articles
17 Jan, 2024

The Index Experience: What It’s Like to Work at Index Exchange 

Imagine yourself looking for your next career opportunity. You interact with the recruitment team, the hiring managers, and you do …

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Articles
15 Jan, 2024

What Is Google’s Privacy Sandbox and How Can You Get Started? 

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Andrew Casale
Articles
18 Dec, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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