In the News

Index Exchange was exclusively featured in AdExchanger as part of its broader Marketplaces Momentum announcement, highlighting the launch of its new Data Vendor Ecosystem to power sell-side curation with premium data access and a transparent, no-fee model.

Digiday covered the DOJ remedies phase of Google’s ad tech antitrust trial, featuring Index Exchange CEO Andrew Casale among the rival exchange leaders testifying that Google’s vertical ownership distorts competition and strengthening the case for structural separation over behavioral fixes.

Index Exchange was featured in MediaPost for partnering with Mozilla to co-create a privacy-first programmatic advertising model, serving as the exclusive SSP powering Firefox’s New Tab inventory through PMP deals

Index Exchange was featured in Adweek for its new partnership with Mozilla to power privacy-first programmatic advertising on Firefox’s New Tab, making Index the exclusive SSP partner for this new inventory.

During an ADWEEK House Racquet Club Fireside Chat, Index Exchange’s president and CEO Andrew Casale cheered on the speed, agility, and potential in this new era of live sports advertising. In conversation with ADWEEK editor in chief Ryan Joe, Casale shared why it’s prime time for brands of all sizes to step up to the programmatic plate.

Index Exchange was highlighted in Digiday’s Ad Tech Briefing in connection with its new partnership with Dentsu and Chalice AI. As part of Dentsu’s “NextGen” initiative, Index serves as the primary SSP partner across key European markets, supporting algorithmic trading and curated supply paths to strengthen programmatic planning and buying capabilities.

Andrew Casale, President and CEO of Index Exchange, was listed among the Department of Justice’s witnesses in the remedies phase of Google’s ad tech antitrust trial. His inclusion underscores Index’s prominent role in shaping the case and the broader industry debate on competition, transparency, and the future of the open web.

Lori Goode, Chief Marketing Officer at Index Exchange, was featured discussing the growing demand from brands like Procter & Gamble and Bayer for greater transparency and accountability in ad tech. Goode highlighted Index’s efforts to curate premium publisher inventory, eliminate Made-for-Advertising sites, and advance “sell-side decisioning,” positioning the company as a trusted, quality-focused SSP partner for marketers seeking direct contracts and higher media standards.

Index Exchange was featured in coverage of Dentsu’s new NextGen initiative, announced in partnership with Chalice AI. Under the arrangement, Index becomes Dentsu’s primary SSP partner across key European markets, supporting algorithmic trading models and enabling faster, more precise programmatic decision-making with enhanced data insights and curated supply paths.

Andrew Casale, President and CEO of Index Exchange, addressed The Trade Desk’s move to classify all SSPs as “resellers” during a panel at ExchangeWire’s ATS London. Casale acknowledged that some intermediaries may act as resellers but stressed that only publishers — as the true customers — can define those relationships, underscoring Index’s role as a direct and trusted partner to media owners.