In the News

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Adtech’s 3 Main Gripes With Google’s Privacy Sandbox

Adweek covered Ad Tech’s current responses to Google’s Privacy Sandbox, highlighting reports from companies including Index Exchange. These reports raised concerns about the lack of support for key ad functionalities, such as video ads and multiple ad sizes. The feedback also pointed to issues like slower auction processes and a significant drop in ad prices, emphasizing the limitations of Privacy Sandbox in its current form.

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MediaPost logo

33% Decline In CPMs Seen In Sandbox-Enabled Impressions

MediaPost shares that Index Exchange raised concerns about the risks the Privacy Sandbox poses to publishers and the broader programmatic ecosystem. They highlighted issues like latency and a 33% decline in CPMs for Sandbox-enabled impressions, suggesting that the current limitations of the Privacy Sandbox could lead to significant revenue consequences for publishers.

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AdExchanger logo

A Pragmatic Approach To Banishing MFA From The Supply Chain

Andrew Casale, CEO of Index Exchange, wrote an op-ed for AdExchanger discussing the need to eliminate MFA (Made-for-Advertising) publishers from the supply chain. He emphasized using tools like Sellers.json to track and remove fraudulent traffic sources. Casale also called on both buy and sell sides to support legitimate publishers and clean up the ecosystem.

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Explained: Index Exchange’s new Marketplaces product

Index’s president and CEO, Andrew Casale, joined Ari Paparo on the Marketecture Podcast to discuss the Marketplaces launch, touching on how it will fundamentally change the way ad tech integrates and how its competitive business model sets Index apart, driving more ad spend to working media.

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