‘Quite frankly, ignorant’: Index Exchange CEO Andrew Casale rebukes The Trade Desk’s SSP ‘reseller’ tag
Andrew Casale, President and CEO of Index Exchange, publicly rebuked The Trade Desk’s decision to classify all SSPs as “resellers,” calling the move “quite frankly, ignorant” during his remarks at ExchangeWire’s ATS London. Casale argued that while some intermediaries fit the reseller label, applying it universally overlooks the direct publisher relationships and value that companies like Index deliver.
Read more


