In the News

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Chrome’s Cookie Commotion: Is it Finally Over?

Mike McNeeley, SVP Product at Index Exchange, was quoted in ExchangeWire’s coverage of Google’s cookie decision, noting that while cookies remain for now, the industry should continue exploring new approaches to build better solutions.

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Google throws ‘cookies’ to marketers after DOJ’s ad tech ruling

Andrew Casale, President and CEO of Index Exchange, commented on Google’s decision to maintain third-party cookies in Chrome, stressing that it doesn’t change the broader trajectory. Casale noted the industry is already operating in a “signal-less world” across Safari, Firefox, and iOS, and urged publishers and marketers to continue investing in scalable, privacy-first solutions that provide lasting control and flexibility.

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How Google Controlled Publishers, Bid Impressions, Ad Serving

Andrew Casale, President and CEO of Index Exchange, shared his experience testifying in the DOJ’s antitrust trial against Google, describing it as “a horror” but an important step toward a fairer digital ad ecosystem. Casale highlighted Google’s “last look” advantage in auctions as a core example of anti-competitive behavior and emphasized the need for remedies that drive transparency, lower costs, and more balanced infrastructure for publishers.

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Google’s antitrust loss could reshape ad tech—how industry leaders are responding

Andrew Casale, President and CEO of Index Exchange, reacted to the DOJ’s antitrust ruling against Google, calling it “the beginning of Big Tech oversight.” As a witness in the case, Casale noted that the verdict could reshape competition in ad tech by lowering fees, driving margin compression, and creating a more open and transparent marketplace for publishers and advertisers.

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‘A turning point for adtech’: Index Exchange CEO on why Google ruling changes everything

Andrew Casale, President and CEO of Index Exchange, was featured commenting on the U.S. Department of Justice’s landmark ruling against Google. As a witness in the antitrust case, Casale called the decision “surreal” and a turning point for adtech, noting it sets a precedent for real oversight of big tech and opens the door to a more competitive, transparent open web.

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How AI Helps Butler/Till Curate High-Performing PMPs

AdExchanger’s Anthony Vargas spoke with Butler/Till and SWYM.ai about how the agency cut programmatic waste by focusing on highly performant inventory and high-value leads. By leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from our robust, high-quality supply.

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Scope3’s latest launch is as much about the economics of ad tech as it is about AI

Andrew Casale, CEO of Index Exchange, discusses how Scope3’s AI-driven technologies, as part of their platform launch (with Index Exchange as one of the launch partners), are making the sell-side smarter. Casale highlighted the potential for these innovations to shift ad dollars from walled garden platforms like Google, marking a “structural change” in the ad tech market.

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Programmatic ad power shifts as agencies and supply-side platforms work together

Jessica Breslav, Chief Customer Officer at Index Exchange, is featured in Ad Age’s coverage on the evolving relationship between supply-side platforms (SSPs) and media agencies. Breslav discusses how Index Exchange is fostering closer partnerships with agencies through initiatives like the launch of Marketplaces, which allows agencies to connect more directly with publishers and improve the quality and efficiency of their programmatic buys.

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