Index’s president and CEO, Andrew Casale, spoke with AdExchanger’s Anthony Vargas about the launch of Index Marketplaces and the industry demand for more efficient, curated inventory.

Index Exchange was named one of Ad Age’s Best Places to Work in 2024.

Andrew Casale, president and CEO at Index, spoke to AdExchanger about initial Privacy Sandbox testing and why it’s too early for the industry to forecast what CPMs will be. He shared, “Laying the groundwork for end-to-end testing is where the focus should currently be.”

Andrew Casale, president and CEO at Index, joined James Kotecki in the CES C Space Studio to discuss the current landscape for Index and some of the hottest topics at CES, including this year’s programmatic election and the impending demise of third-party cookies.

IAB Tech Lab announced Index Exchange’s donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce. This demo tool will provide an open-source platform for stakeholders to explore and comprehend the functionalities of Google’s Privacy Sandbox Protected Audience APIs.

Lindsey Bridgham, vice president of buyer demand at Index Exchange, shared 2024 predictions with MediaPost around how standards will play an essential role in boosting media buyers’ confidence and attracting more advertising investments to streaming TV.

Lori Goode, CMO of Index Exchange, looked back at 2023 with the CMO Convo Podcast and shared insight on how marketing leaders have responded to topic like the deprecation of third-party cookies, sustainability, DE&I, AI, and tighter budgets.

MediaPost published an article around Index Exchange’s direct integration with FreeWheel that unlocks a new direct path to premium streaming TV inventory, enhancing media buyers’ access to valuable inventory and increasing the diversification of demand for media owners.

Index’s chief technology officer, Ray Ghanbari, joined the Taking Inventory Podcast to discuss transparency and efficiency in ad tech, the challenges of managing internet-scale transactions, combating ad fraud, and the future of the industry.

“With more transparency entering the bidstream, we’ll start to see the open market flourish as a way to buy CTV supply,” Rob Hazan, senior director of product, streaming TV at Index told AdExchanger.