In the News

CEO Andrew Casale and Index Exchange were mentioned in AdExchanger’s coverage of the DOJ v. Google trial, where Casale discussed the current competitive challenges in the ad tech landscape.

In the Washington Post’s coverage of Google’s monopoly trial, Andrew Casale, CEO of Index Exchange, was highlighted for his testimony, where he explained that his company once lowered its fee to zero, hoping for a surge in orders. However, he noted that the increase in sales was “nominal at best,” attributing this to Google’s control over the market.

In The Drum’s recent coverage of Google’s upcoming ad tech antitrust trial, Andrew Casale, CEO of Index Exchange and set to take the stand, is mentioned as an influential player.

Andrew Casale, CEO of Index Exchange, was featured in a Digiday article discussing Google’s latest shift on third-party cookies. Casale explained that while frustrated by the uncertainty, Index Exchange will stay focused on testing Sandbox APIs and supporting alternative identifiers.

Michael McNeeley, SVP of Product at Index Exchange, was featured in a recent Marketing Brew article discussing the challenges posed by Google’s Privacy Sandbox. McNeeley raised concerns about potential revenue loss from the cookie phase-out, calling early test results a “red flag” and questioning the future impact on the ad-tech industry.

Adweek covered Ad Tech’s current responses to Google’s Privacy Sandbox, highlighting reports from companies including Index Exchange. These reports raised concerns about the lack of support for key ad functionalities, such as video ads and multiple ad sizes. The feedback also pointed to issues like slower auction processes and a significant drop in ad prices, emphasizing the limitations of Privacy Sandbox in its current form.

AdExchanger reports that Index Exchange CEO Andrew Casale is on the witness list for the Google antitrust trial.

MediaPost shares that Index Exchange raised concerns about the risks the Privacy Sandbox poses to publishers and the broader programmatic ecosystem. They highlighted issues like latency and a 33% decline in CPMs for Sandbox-enabled impressions, suggesting that the current limitations of the Privacy Sandbox could lead to significant revenue consequences for publishers.

Andrew Casale, CEO of Index Exchange, wrote an op-ed for AdExchanger discussing the need to eliminate MFA (Made-for-Advertising) publishers from the supply chain. He emphasized using tools like Sellers.json to track and remove fraudulent traffic sources. Casale also called on both buy and sell sides to support legitimate publishers and clean up the ecosystem.

Andrew Casale, president and CEO at Index Exchange, sat down with Beet.TV to chat about the challenges and opportunities that await as the industry looks to harness the power of real-time advertising during live events.