Announcing Additional Fields and Smarter Client Audit Logs

We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our Client Audit Logs, designed to empower our customers to audit their auctions by providing a receipt for every transaction on the exchange, free of charge.

Smarter CALs: smart suspend and enable

We’ve added a smart suspend and enable feature to all CAL subscriptions. This feature allows us to maintain our commitment to customers that impression CALs will remain free. By automatically suspending CAL subscriptions for customers who are not actively using them, we’re able to conserve resources and dedicate them to customers who are consuming CALs. In the event that you’d like to re-enable your CAL subscription, simply ping the API using the credentials that you were previously using and we will automatically re-enable your subscription. 

Smarter CALs: multi-part files

Working with large data sets is no small feat and our Bid CAL files are the largest data set we provide to our clients. In an effort to make ingesting our Bid CAL files easier, we’ve released multi-part files, which break the legacy single file download into multiple parts to enable more efficient downloading. This is currently available for Bid CALs only.

New fields: fee transparency

Over the past few months, we have been building support for new transaction types that enable media owners and buyers to lower their cost per transaction when they agree to buy or sell more inventory through Index Exchange. To complement this, we’ve added additional fields to our Client Audit Logs that provide both media owners and buyers full transparency about the economics of each of their transactions.*

New fields: people-based attribution

One of the most valuable use cases in advertising is being able to tie who has seen your ads back to events in your conversion funnel. We aim to help our customers improve their attribution by providing them with people-based identifiers (p_ids) for their impressions. We’ll begin by offering this to real-time identity providers using our Match Audience offering, and are planning to expand to marketers, agenciesDSPs, and media owners in the near future.

With that, check out the new fields that are now available in Impression CALs: 

  • net_revenue* is the amount of money Index pays to the media owner. Including net_revenue in our CALs empowers media buyers to understand their working media for each transaction. 
  • pub_rev_share* is the percentage of ad spend that is paid to the media owner. Including pub_rev_share in our CALs empowers media buyers to understand the cost of each transaction. 
  • discount_amount is the dollar amount by which a media owner discounted the final price of the deal transaction. The percentage discount is set by the media owner on the deal as a spend incentive. Bids with this deal setting compete as normal and the discount set by the media owner is applied upon auction win.
  • billing_term_id indicates the rate identifier used on every transaction. Please note that this is a new field and we will increase functionality over time.
    • Currently, the billing_term_id field will only populate when an Exchange Fee Reduction (XFR) influences the pub_revshare and reduces the Index fee. If an XFR does not apply to a transaction, the billing_term_id will be 0. The pub_revshare field will populate on all transactions and include savings from XFR or not.
    • Long term, the billing_term_id, an API to pull descriptions of billing terms, and the pub_revshare field will be available on all impressions. The combination of these data points will provide our customers with an itemized receipt for all of their transactions on the exchange.
  • p_ids are unique identifiers for people-based IDs. They enable real-time identity providers to attribute online ad impressions to in-store purchases or conversions for brands. They also empower media owners using real-time identity adapters to curate people-based audiences. We’ll begin by offering this to real-time identity providers, and are planning to expand to marketers, agencies, DSPs, and media owners in the near future.

*Please note: Media owners must opt in to share this data with buyers.

All customers consuming Impression CALs will automatically have access to the new fields. If you’re interested in learning more about CALs, please review this Knowledge Base article or contact your Index representative.

Catherine Strong

Catherine Strong

Senior product manager
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