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Blog

Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
09 Apr, 2025

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

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Case studies
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
14 Aug, 2024

The New Era of Live Event Advertising in Streaming

In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …

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Articles
22 Jul, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Articles
11 Jul, 2024

Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …

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Articles
13 Jun, 2024

Unlocking the Power of Curation with Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Articles
29 May, 2024

Meet Our Engineering Teams: The Data Products Division

Our engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside build deep relationships internally and externally. …

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Articles
22 May, 2024

Improving Content Discovery in Streaming TV: Q&A with Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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Articles
07 May, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism 

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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Articles
24 Apr, 2024

Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Articles
16 Apr, 2024

Behind the Tech: Solving Challenges in Streaming TV

In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …

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Articles
11 Apr, 2024

Redefining Success: Why Women Should Embrace Their Career Paths

Can women have it all? This was the question posed to Simone Payne – Powell, director, people and global head …

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