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Topic: Product news

Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
22 May, 2025

The New Era of Live Event Advertising in Streaming

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Pc, Computer, Electronics
Articles
02 May, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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Articles
28 Apr, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Man standing smiling wearing a vest in front of a brick wall
Articles
16 Nov, 2021

Introducing the New Index Exchange Platform: Increased Efficiency across Channels

In the nearly two decades since we started our company, the focus has been to set the standard for the …

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mike mcneeley talking on a stage
Articles
14 Jan, 2021

Five Questions with Mike McNeeley, SVP of Product

As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …

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Person, Human, Outdoors
Articles
20 Jul, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

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Articles
15 Jun, 2020

Introducing IX Bridge: Providing Identity to All Media Owners

Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …

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Pc, Computer, Electronics
Articles
20 Mar, 2020

Announcing Additional Fields and Smarter Client Audit Logs

We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …

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Mobile Phone, Cell Phone, Electronics
Articles
18 Mar, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …

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Clothing, Apparel, Person
Articles
30 Dec, 2019

California Consumer Privacy Act (CCPA) Readiness at Index

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …

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Text, Number, Symbol
Articles
03 Sep, 2019

Introducing Client Audit Logs to General Availability

Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardise data …

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