Inventory Packages

Cyber Five Inventory Packages


Maximize performance marketing for Black Friday and Cyber Monday

In 2022, Cyber Five—the five-day period from Thanksgiving to Cyber Monday—broke all previous spending records. With inflation softening throughout the year and a resilient labor market, analysts expect the momentum to continue and anticipate new spending highs in 2023. Use Inventory Packages to maximize the efficiency of lower-funnel campaigns to improve cost per acquisition.​

November 28-December 2

¹National Retailer Federation, ²eMarketer, ³eMarketer

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E-commerce or retail shoppers in the US during the Cyber Five¹


Average spend per US consumer during the Cyber Five​²


Increase in in-store shopping during the Cyber Five³

Inventory Packages built for lower-funnel campaigns can help drive more efficiency to lower your cost per acquisition (CPA)

Reduce CPA with Volume Incentives program savings

Optimize for efficiency

Achieve scale and performance

Control CPMs and supply quality

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