Maximize performance marketing for Black Friday and Cyber Monday
In 2022, Cyber Five—the five-day period from Thanksgiving to Cyber Monday—broke all previous spending records. With inflation softening throughout the year and a resilient labor market, analysts expect the momentum to continue and anticipate new spending highs in 2023. Use Inventory Packages to maximize the efficiency of lower-funnel campaigns to improve cost per acquisition.
E-commerce or retail shoppers in the US during the Cyber Five¹
Average spend per US consumer during the Cyber Five²
Increase in in-store shopping during the Cyber Five³
Inventory Packages built for lower-funnel campaigns can help drive more efficiency to lower your cost per acquisition (CPA)
Reduce CPA with Volume Incentives program savings
Optimize for efficiency
Achieve scale and performance
Control CPMs and supply quality
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