Addressability Portfolio

Have the flexibility to choose the addressability solutions that are right for your business.


Have the flexibility to choose the addressability solutions that are right for your business.

Women on her computer while looking at her phone

Better control over data, for you and your customers

The demise of third-party cookies, continued limitations of mobile advertising identifiers, and evolving privacy regulations have led to an array of new addressability solutions. Index Exchange’s addressability portfolio gives you flexibility and control so you can reach the right audiences with the strategy and partner that best meets your policy and business objectives.

Our support for addressability solutions

Our support for addressability solutions

Astronomy, Outer Space, Space

Universal IDs

Universal IDs allow privacy-centric, people-based messaging and measurement. We partner with several providers that meet our high standards for functionality and consumer respect to offer media owners, marketers, and consumers a better alternative to third-party cookies.

View our partners and integrations
Bowling, Sport, Sports

Privacy Sandbox solutions

Index is engaged with Google’s Privacy Sandbox proposals and will support solutions as they move into general availability, ensuring scaled addressability and monetization in Chrome when audiences choose not to authenticate via email or login.


Publisher first-party data

Index enables media owners and publishers to activate their unique first-party data. Whether that’s custom taxonomies or advanced contextual solutions, these segments will help buyers  reach the right audiences across the web.

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Read the case study

Addressability partners

Unified ID 2.0

Learn more about addressability

All Articles

Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …

Read more

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

Read more

When Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …

Read more