Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read moreAddressability Portfolio
Have the flexibility to choose the addressability solutions that are right for your business.
Have the flexibility to choose the addressability solutions that are right for your business.
Better control over data, for you and your customers
The demise of third-party cookies, continued limitations of mobile advertising identifiers, and evolving privacy regulations have led to an array of new addressability solutions. Index Exchange’s addressability portfolio gives you flexibility and control so you can reach the right audiences with the strategy and partner that best meets your policy and business objectives.
Our support for addressability solutions
Our support for addressability solutions
Universal IDs
Universal IDs allow privacy-centric, people-based messaging and measurement. We partner with several providers that meet our high standards for functionality and consumer respect to offer media owners, marketers, and consumers a better alternative to third-party cookies.
View our partners and integrationsPrivacy Sandbox solutions
Index is engaged with Google’s Privacy Sandbox proposals and will support solutions as they move into general availability, ensuring scaled addressability and monetization in Chrome when audiences choose not to authenticate via email or login.
Publisher first-party data
Index enables media owners and publishers to activate their unique first-party data. Whether that’s custom taxonomies or advanced contextual solutions, these segments will help buyers reach the right audiences across the web.
Preparing for the Future of Addressability
Download our guide to learn how to navigate today's addressable opportunity and ensure success in tomorrow's privacy-first world.
Download the guide