Videos: Index Explains
While digital advertising, and the technology behind it, is sophisticated, it doesn’t need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.
How Programmatic Guaranteed Deals Work in Streaming TV
Guaranteed or committed spend is the most common transaction framework in streaming, and is facilitated programmatically via programmatic guaranteed deals. How exactly do they work? In this video, Lindsey Kurland, VP of buyer demand at Index Exchange, breaks down how programmatic guaranteed deals can be executed in the bidstream.Watch
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There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.Explore sustainability videos
In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential.Explore streaming TV videos