Educational Videos: Index Explains

While digital advertising, and the technology behind it, is sophisticated, it doesn’t need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.

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Understanding GPID and Its Impact on Programmatic Advertising

As programmatic advertising evolves, so does the need for greater transparency and efficiency in how ad placements are bought and sold. GPID, or the global placement identifier, is a standardized identifier that brings clarity to the bidstream, helping buyers and media owners alike make more informed decisions and drive better outcomes. Robert Lawrence, head of product marketing at Index Exchange, explains what GPID is, how it works, and how it enables smarter bidding strategies while improving supply path optimization.

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Addressability

Today's addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.

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Sustainability

There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.

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Streaming TV

In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential.

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