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Blog

Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
22 May, 2025

The New Era of Live Event Advertising in Streaming

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Face, Happy, Head
Articles
02 May, 2023

Life at Index: A Spotlight on Index Women’s Network

One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …

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Family watching CTV representing content signal transparency
Articles
24 Apr, 2023

Streaming TV Scale Depends on Content Signal Transparency 

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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Articles
19 Apr, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Electronics, Remote Control, Person
Articles
29 Mar, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …

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Articles
21 Mar, 2023

Growing Our Index Engineering Team in India

As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …

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Articles
02 Mar, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

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People watching CTV on the couch programmatic efficiency
Articles
27 Feb, 2023

Programmatic Efficiency Through Collaboration: 3 Trends that Will Transform the UK Digital Landscape in 2023

The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …

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People, Person, Woman
Articles
10 Jan, 2023

How We’re Building a Diverse and Inclusive Workplace at Index 

Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …

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Articles
16 Dec, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Woman, Adult, Female
Articles
06 Dec, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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