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Blog

Articles
Nov 21, 2023

5 Ways to Optimise Programmatic Monetisation in Streaming TV 

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Case studies
Nov 15, 2023

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit 

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Articles
Oct 17, 2023

Life at Index: A Spotlight on Our Index Black Affinity Group

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Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 19, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

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Articles
May 11, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

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Articles
Mar 29, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

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People watching CTV on the couch programmatic efficiency
Articles
Feb 27, 2023

Programmatic Efficiency Through Collaboration: 3 Trends that Will Transform the UK Digital Landscape in 2023

The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …

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People, Person, Woman
Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index 

Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
Dec 16, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Woman, Adult, Female
Articles
Dec 06, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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Hair, Person, Human
Articles
Oct 24, 2022

This British Black History Month, Make These 4 Commitments to Support Black Employees Year Round

As director of people at Index and a diversity champion, I’ve been contemplating the importance of UK Black History Month …

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Couch, Furniture, Sitting
Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Two people watching CTV surrounded by holiday decorations
Articles
Oct 06, 2022

How to Maximise Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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Articles
Sep 27, 2022

How to Optimise Your Holiday Campaign This Season 

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists.  …

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Person, Human, LCD Screen
Articles
Aug 22, 2022

More Transparency in CTV through Ads.txt and App-ads.txt

Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …

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people chatting
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …

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