The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners. …
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The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
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The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
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Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
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Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …
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For all of the continued uncertainty about the pandemic’s impact on the UK, digital advertising continues its unprecedented growth. Ad …
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Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
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The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
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When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
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