Video Ad News: Spotify Partners with Hulu for Content, European Commission Raids Fox Office, and Liberty Global Invests $7.5 Million in Samba TV

Hires of the Week Index Exchange Announces Executive Promotions Index Exchange on Thursday announced a string of promotions which the company says it the result of rapid expansion and projected growth for 2018. Former SVP of partner develpopment Alex Gardner is promoted to chief revenue officer, Will Doherty moves from VP of business develpoment to ...continue reading

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Mumbrella: Programmatic platform Index Exchange appoints former Rubicon Project boss to lead Australian office

Programmatic advertising platform Index Exchange has appointed Adele Wieser as full-time country manager, as the Canadian-based company announces plans to expand its Australian operations. Wieser, who had been working on a part-time basis for the company since July last year, will be joined by Janette Higginson, who has taken the role of director of business development.

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AdExchanger: Who Wins And Loses As Brands Flee The Long Tail?

As premium publishers develop strong programmatic capabilities, brands are transacting with them directly rather than on the open exchange. EMarketer predicts that nearly 80% of programmatic dollars will be transacted through private marketplaces and direct deals by 2019. “Brands want to use platforms to have direct, one-to-one commercial relationships with publishers,” said Will Doherty, VP of business ...continue reading

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