Digiday: ‘Data is everything’: Netflix is pouring money into marketing – and that should benefit programmatic

Of course, Netflix will continue to run programmatic in-house through a team – consisting of multiple former WPP and Publicis employees — in the Bay Area. This is because more and more brands have started overseeing contracts in programmatic, and Netflix can take an in-house approach because it has technical competency, according to Will Doherty, ...continue reading

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ExchangeWire: The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media

Another initiative has emerged, ads.txt, from IAB’s Display Trading Council members: Adform, Index Exchange, IAS, PubMatic, and Rubicon Project. However, ads.txt is not getting the wide adoption it needs. Publishers are dragging their heels to get their tech teams to implement it. Even though it’s fairly simple, requiring only the dropping of a text file ...continue reading

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