Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
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Explore how Index Exchange and IPG are shaping the future of AI in advertising, helping brands unite intelligence and creativity to drive performance.
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Programmatic advertising is undergoing a major transformation. Increasingly, media buyers are recognizing the value of being one step closer to …
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Long-tenured employees highlight their careers at Index Exchange and how their roles evolved alongside the company’s innovation and expansion.
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At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
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New Index Exchange data shows how live sports streaming audiences shifted during the Disney and YouTube TV dispute—and what marketers can do to stay ahead.
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See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.
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See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.
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The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
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Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
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I’m thrilled to share that Index Exchange has officially opened our new Bangalore office—a major milestone in our global growth …
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Advancements in show-level intelligence, contextual targeting, and reporting are poised to shape the next era of streaming TV. But a …
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Live sports have always delivered unmatched attention for marketers. But securing exposure in these high-stakes moments meant multimillion-dollar sponsorships or …
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This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
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