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Blog

Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
09 Apr, 2025

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

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Case studies
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Adult, Female, Person
Articles
19 Sep, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …

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Articles
11 Sep, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Articles
30 Aug, 2023

Feed Your Ambition: Engineering at Index Exchange

As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …

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Case studies
05 Jul, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising 

Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content …

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Parade, Person, Accessories
Articles
20 Jun, 2023

Life at Index: A Spotlight on Index Pride

Happy Pride Month!   Each June, Pride Month provides us with a time to honour and celebrate the history and accomplishments …

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Articles
13 Jun, 2023

Q&A with FreeWheel on Programmatic in Streaming TV

In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …

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Articles
07 Jun, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …

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Articles
11 May, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.

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Articles
02 May, 2023

Life at Index: A Spotlight on Index Women’s Network

One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …

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Articles
24 Apr, 2023

Streaming TV Scale Depends on Content Signal Transparency 

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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