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Blog

Case studies
01 Jul, 2025

StackAdapt Enhances Streaming TV Efficiency with Index Exchange’s Ad Podding Solution 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
22 May, 2025

The New Era of Live Event Advertising in Streaming

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Articles
09 Apr, 2025

Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

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cookie on keyboard, CPM lift
Case studies
16 May, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier. 

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Pc, Computer, Electronics
Articles
02 May, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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Articles
28 Apr, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Coffee Cup, Cup, Person
Articles
27 Apr, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …

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State of UK Digital Advertising
Articles
31 Mar, 2022

To Build Trust and Lasting Growth, UK Digital Advertising Needs to Commit to Efficiency

For all of the continued uncertainty about the pandemic’s impact on the UK, digital advertising continues its unprecedented growth. Ad …

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Face, Person, Human women in advertising
Articles
10 Mar, 2022

Empowering Women in Advertising: Leaders Share Their Advice

Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …

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the future of programmatic omnichannel
Articles
02 Mar, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

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Google API in sea of people
Articles
03 Feb, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

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People grouped together, Ray Ghanbari CTO
Articles
31 Jan, 2022

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organisations. Ray brings …

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Birthday Cake, Food, Cake
Articles
25 Jan, 2022

Reflecting on the 2021 Index Exchange Giving Season

Toward the end of every year, we kick off the Index Exchange Giving Season. It’s an opportunity to reflect back …

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