Success Stories: Fitbit Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit …
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How Our Supply Traffic Filter Uses Machine Learning With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your …
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Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
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Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …
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We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …
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The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
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Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …
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With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
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Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and schain. We …
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Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardise data …
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