What You Need to Know about Topics API, Google’s Replacement for FLoC
When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreIt’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
Read moreEditor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read moreLast year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …
Read moreWith 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read moreWe’re excited to announce the general availability of the Identity Library™, a simple solution that extends our industry-leading identity functionality to …
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