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Topic: Addressability

Articles
Dec 16, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Dec 06, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

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Articles
Nov 17, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Articles
Oct 24, 2022

This British Black History Month, Make These 4 Commitments to Support Black Employees Year Round

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Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

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Articles
Aug 22, 2022

More Transparency in CTV through Ads.txt and App-ads.txt

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Couch, Furniture, Sitting
Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Two people watching CTV surrounded by holiday decorations
Articles
Oct 06, 2022

How to Maximise Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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people chatting
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …

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Young group of people looking at their phones and tablet
Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World 

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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cookie on keyboard, CPM lift
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …

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Google API in sea of people
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

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cup of tea and cookies on a table next to a computer
Articles
Jun 25, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

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a road leading to mountains
Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

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Person, Human, Outdoors
Articles
Jul 20, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

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Articles
Jan 28, 2020

Our Vision for the Cookieless Future: A More Efficient Means of Addressability

Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …

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