Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreAs consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read moreAs third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …
Read moreA privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read moreOverview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreIt’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
Read moreEditor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read moreLast year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …
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