Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreAs consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreOver the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
Read moreThe IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read moreOver-the-top video (OTT) is a uniquely attractive channel for marketers. It combines the immersive, full-screen experience of television with the …
Read moreThe IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read moreIndex Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and schain. We …
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