As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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Over-the-top video (OTT) is a uniquely attractive channel for marketers. It combines the immersive, full-screen experience of television with the …
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The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and schain. We …
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