As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
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As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
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The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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