The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read moreThere’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read moreUK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
Read morePrice floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read moreOver the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
Read moreA privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read moreBeginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read moreConnected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read moreProgrammatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read moreThe mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners. …
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