Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
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The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
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Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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