CBC/Radio-Canada implements Key Values to supercharge display inventory with Index Exchange and Oracle Data Cloud

CBC/Radio-Canada inventory is now filtered to enable superior targeting and brand safety, while leveraging Oracle technology to conduct private marketplace deals. TORONTO, May 26, 2020 – CBC/Radio-Canada announced today that in partnership with Index Exchange, one of the world’s largest independent ad exchanges, all of its desktop and mobile web digital display advertising will now ...continue reading

Press Release

Beet.TV: Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

TORONTO  –  During the pandemic, many advertisers are slashing spending.  One principal reason is a lack of appropriate advertising.   Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic adverting ...continue reading

Press

Digiday: ‘A system that is out of alignment’: Online ad industry faces its identity crisis at IAB’s annual meeting

Currently, the industry lacks a consensus alternative to the third-party cookie. Google has said that it will work with industry representatives to develop an alternative to the third-party cookie before its browser changes take effect in two years. Meanwhile, companies like LiveRamp and BritePool have developed their own identifiers. And more players likely to enter ...continue reading

Press