Media In Canada: Advertising ID Consortium will integrate with DigiTrust ID Service

Launched in 2017, the Advertising ID Constortium was founded by digital advertising companies Index Exchange, AppNexus and LiveRamp. “This is a really nice change,”  Index Exchange’s head of product, Drew Bradstock told MiC of the upcoming integration. “The original founding members…they’re all commercial entities. So, they’re all companies that have their own commercial interests at heart,” ...continue reading