Digiday: ‘A system that is out of alignment’: Online ad industry faces its identity crisis at IAB’s annual meeting

Currently, the industry lacks a consensus alternative to the third-party cookie. Google has said that it will work with industry representatives to develop an alternative to the third-party cookie before its browser changes take effect in two years. Meanwhile, companies like LiveRamp and BritePool have developed their own identifiers. And more players likely to enter ...continue reading

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Which-50: Current Programmatic Ecosystem ‘Unsustainable’ Says Index Exchange APAC MD

The current ecosystem of programmatic advertising is unsustainable, according to the APAC MD of multinational adtech Index Exchange, who has welcomed Google’s decision earlier this month to phase out third party cookies. Adele Wieser, Index Exchange’s regional managing director APAC says privacy was the catalyst for Google’s decision to effectively kill off the online tracking ...continue reading

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ExchangeWire: Index Exchange’s James Prudhomme on Cookies, the ICO, and the NYT

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, ...continue reading

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LiveRamp: AdTech and MarTech: The trends that defined 2019 and those that will shape 2020

Data privacy and consumer trust major topics Thomas Edmonds, Head of Strategic Solutions at IPG and Tom Gregory, Country Manager Australia and New Zealand at lifesight provided likeminded insights that 2019 was the year that data privacy came to the fore. Edmonds observed that, “it’s evident that in 2019 there’s been an increase in focus on data privacy and consumer data protection ...continue reading

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