July 2022 - Index Exchange

Articles

Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …