Index Exchange Home page
  • SolutionsChevron Down
    • For Publishers
    • For CTV Publishers and Platforms
    • For App Developers
    • For Marketers and Agencies
    • For DSPs
    • Our Partners and Integrations
  • ProductsChevron Down
    • Channels and Formats
    • Connected TV
    • Exchange Quality
    • Exchange Efficiency
    • Exchange Access and Transactions
    • Addressability Portfolio
    • Data and Analytics
  • LatestChevron Down
    • Blog
    • Events
    • Press
  • AboutChevron Down
    • Team
    • Diversity, Equity, and Inclusion
    • IX Labs
  • CareersChevron Down
    • Opportunities
  • Contact
USA
  • us USA
  • CAN
  • uk GBR
  • fr FRA
  • ITA
  • sp ESP
  • de DEU
  • au AUS
  • jp JPN
Login
Login
USA
  • us USA
  • CAN
  • uk GBR
  • fr FRA
  • ITA
  • sp ESP
  • de DEU
  • au AUS
  • jp JPN

Topic: Addressability

Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Read more
Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

Read more
Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

Read more
Articles
Nov 09, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising

Read more
Articles
Nov 01, 2022

Realizing the True Value of Programmatic CTV

Read more
Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

Read more
Two people watching CTV surrounded by holiday decorations
Articles
Oct 06, 2022

How to Maximize Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

Read more
Universal ID represented by marketers talking
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …

Read more
Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

Read more
cookie on keyboard, CPM lift
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …

Read more
Person, Human, Face
Articles
Feb 23, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

Read more
crowd of people walking outside
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …

Read more
cup of tea and cookies on a table next to a computer
Articles
Jun 25, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

Read more
a road leading to mountains
Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

Read more
mike mcneeley talking on a stage
Articles
Jan 14, 2021

5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …

Read more
people playing pingpong
Case studies
Aug 13, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …

Read more
  • 1
  • 2

Categories

  • Articles
  • Case studies

Topics

Addressability Connected TV Engineering Exchange quality Life at Index Media buyers Media owners Mobile and in-app Product news Web and display

Sign up to get the latest Index insights delivered to your inbox.

This field is for validation purposes and should be left unchanged.

Follow us

  • Index Linkedin profile
  • Index Exchange Twitter profile
  • Index Exchange Youtube profile
  • Index Exchange Facebook profile
  • Index Exchange Instagram account

Solutions

  • For Publishers
  • For CTV Publishers and Platforms
  • For App Developers
  • For Marketers and Agencies
  • For DSPs
  • Our Partners and Integrations

Products

  • Channels and Formats
  • Connected TV
  • Exchange Quality
  • Exchange Efficiency
  • Exchange Access and Transactions
  • Addressability Portfolio
  • Data and Analytics

Latest

  • Blog
  • Events
  • Press

Get in Touch

  • Contact Us

About

  • Careers
  • Team
  • Diversity, Equity, and Inclusion
  • IX Labs

Resources

  • UI Login
  • Knowledge Base
  • API

Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.

This field is for validation purposes and should be left unchanged.
  • Index Linkedin profile
  • Index Exchange Twitter profile
  • Index Exchange Youtube profile
  • Index Exchange Facebook profile
  • Index Exchange Instagram account

Copyright 2023

  • Privacy
  • User Privacy Rights Form
  • Terms of Use
  • Opt Out
  • Do Not Sell My Personal Information

Cookie preferences updated.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Read our cookie policy