Intelligence, Meet Impression: What Sell-Side Decisioning Means for Programmatic Advertising
For years, most programmatic decisioning has lived on the buy side, far from the moment an ad opportunity begins. That …
Read moreFor years, most programmatic decisioning has lived on the buy side, far from the moment an ad opportunity begins. That …
Read moreAs an SSP, we have a panoramic view of the open internet. Spikes in digital traffic reflect where consumer attention …
Read moreTo turn media quality into a buying signal, dentsu activated Chalice’s CurateAI technology through Index Marketplaces.
Read moreSee how Big Happy leveraged sell-side decisioning through Index Marketplaces, pairing bespoke 3D creative with high-quality inventory to drive conversions.
Read moreSam Bloom, head of partnerships at PMG, joins for a conversation about the benefits of sell-side decisioning for agencies.
Read moreScott Ensign on how sell-side decisioning brings media owners and buyers closer together.
Read moreVIZIO Ads’ Nyma Quidwai explains how smarter data, signals, and ad formats are helping marketers prove real business outcomes in streaming TV.
Read moreNBCUniversal’s Kristina Shepard explains how live sports advertising and programmatic streaming TV are proving performance at scale.
Read moreDSPolitical brings smarter targeting and sell-side decisioning to political advertising, so campaigns reach voters faster and with more precision.
Read moreSell-side decisioning is helping CMI Media Group’s Oleg Korenfeld bring accountability to healthcare marketing.
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