Articles
Jul 16, 2026
Innovators Unscripted With Roku
Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Articles
Jul 14, 2026
Innovators Unscripted With WPP
Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
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Articles
Jul 07, 2026
Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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Case studies
Jun 30, 2026
WPP Media and Nano Interactive Reach Niche Hospitality Decision-Makers With Index Marketplaces
See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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Articles
Jun 18, 2026
Streaming TV Pause Ads Are Ready To Scale—If the Industry Can Standardize
New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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Case studies
Jun 17, 2026
Vidium Drives 33% Lift in Purchase Intent for WPP Media Through Index Marketplaces
See how WPP Media and Vidium used Index Marketplaces and sell-side decisioning to boost video ad performance and lift purchase intent by 33%.
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Articles
May 21, 2026
Innovators Unscripted: Inside the Industry’s First Containerized DSP With Bedrock and Index Cloud
See how Bedrock Platform’s containerized DSP deployment on Index Cloud unlocks faster decisioning, richer optimization, and stronger performance.
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Articles
May 12, 2026
Building for Programmatic’s Agentic Future With ARTF
ARTF lays the groundwork for agentic AI in programmatic. Learn what it means in practice and why it marks a turning point for real-time decisioning.
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Case studies
May 05, 2026
How Vyde Leveraged Index Marketplaces To Drive High-Impact Engagement for a Global Automotive Brand
See how Vyde used Index Marketplaces to deliver high-impact engagement for a global auto brand, driving 176% more active engagement time.
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Case studies
Apr 27, 2026
A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach College Football Viewers
See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
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