• SolutionsChevron Down
    • For Publishers
    • For CTV Publishers and Platforms
    • For App Developers
    • For Marketers and Agencies
    • For DSPs
    • Our Partners and Integrations
  • ProductsChevron Down
    • Channels and Formats
    • Exchange Quality
    • Exchange Efficiency
    • Exchange Access and Transactions
    • Addressability Portfolio
    • Data and Analytics
  • LatestChevron Down
    • Blog
    • Events
    • Press
  • AboutChevron Down
    • Team
    • IX Labs
  • CareersChevron Down
    • Opportunities
  • Contact
USA
  • us USA
  • CAN
  • uk GBR
  • fr FRA
  • ITA
  • sp ESP
  • de DEU
  • au AUS
  • jp JPN
Login
Login
USA
  • us USA
  • CAN
  • uk GBR
  • fr FRA
  • ITA
  • sp ESP
  • de DEU
  • au AUS
  • jp JPN

Topic: Media buyers

Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Read more
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

Read more
Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Read more
Articles
Mar 10, 2022

Empowering Women in Advertising: 11 Female Leaders Share Their Advice

Read more
Articles
Feb 23, 2022

How to Navigate the Future of Programmatic

Read more
Laptop with packages
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …

Read more
Person, Human, Restaurant
Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

Read more
Person, Human, Face
Articles
Feb 23, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

Read more
crowd of people walking outside
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …

Read more
cup of tea and cookies on a table next to a computer
Articles
Jun 25, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

Read more
three women looking at a computer screen
Articles
Apr 15, 2021

Combatting Malvertising with Buyers.json and DemandChain

The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …

Read more
a road leading to mountains
Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

Read more
mike mcneeley talking on a stage
Articles
Jan 14, 2021

5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …

Read more
people playing pingpong
Case studies
Aug 13, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …

Read more
sticky notes on a glass wall in an office
Articles
Aug 06, 2020

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

Read more
  • 1
  • 2

Categories

  • Articles
  • Case studies

Topics

Addressability Connected TV Engineering Exchange quality Life at Index Media buyers Media owners Product news Web and display

Sign up to get the latest Index insights delivered to your inbox.

This field is for validation purposes and should be left unchanged.

Follow us

Solutions

  • For Publishers
  • For CTV Publishers and Platforms
  • For App Developers
  • For Marketers and Agencies
  • For DSPs
  • Our Partners and Integrations

Products

  • Channels and Formats
  • Exchange Quality
  • Exchange Efficiency
  • Exchange Access and Transactions
  • Addressability Portfolio
  • Data and Analytics

Latest

  • Blog
  • Events
  • Press

Get in Touch

  • Contact Us

About

  • Careers
  • Team
  • IX Labs

Resources

  • UI Login
  • Knowledge Base
  • API

Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.

This field is for validation purposes and should be left unchanged.

Copyright 2022

  • Privacy
  • User Privacy Rights Form
  • Terms of Use
  • Opt Out
  • Do Not Sell My Personal Information

Cookie preferences updated.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Read our cookie policy