DSPolitical brings smarter targeting and sell-side decisioning to political advertising, so campaigns reach voters faster and with more precision.
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Sell-side decisioning is helping CMI Media Group’s Oleg Korenfeld bring accountability to healthcare marketing.
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Spectrum Reach’s Dan Callahan explains how linear’s scale and streaming TV’s precision are already converging, powered by first-party data and show-level transparency.
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Walmart Connect’s Diana Finster shares what’s redefining retail media, from shopper intelligence on the open internet to the convergence with streaming TV.
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Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
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Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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See how WPP Media and Vidium used Index Marketplaces and sell-side decisioning to boost video ad performance and lift purchase intent by 33%.
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