Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …
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The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …
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Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
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In the nearly two decades since we started our company, the focus has been to set the standard for the …
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Success story: M Publicité M Publicité is the advertising department of the highly respected French publisher Le Monde, which is …
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As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …
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We are refreshing the IX Library process in order to make certification faster and more streamlined. Adapter providers can expect …
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Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
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Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
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