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Topic: Product news

Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

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Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

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Articles
Nov 09, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising

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Articles
Nov 01, 2022

Realizing the True Value of Programmatic CTV

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Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

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Inventory Packages represented by a person watching a video on a laptop
Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …

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Mobile Phone, Cell Phone, Phone
Articles
Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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cookie on keyboard, CPM lift
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …

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Laptop with packages
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …

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Person, Human, Restaurant
Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Man standing smiling wearing a vest in front of a brick wall
Articles
Nov 16, 2021

Introducing the New Index Exchange Platform: Increased Efficiency across Channels

In the nearly two decades since we started our company, the focus has been to set the standard for the …

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Case studies
Mar 01, 2021

M Publicité Grows Revenue Using the IX Library™

Success story: M Publicité M Publicité is the advertising department of the highly respected French publisher Le Monde, which is …

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mike mcneeley talking on a stage
Articles
Jan 14, 2021

5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …

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Articles
Aug 25, 2020

New Adapter Certification Process for IX Library™

We are refreshing the IX Library process in order to make certification faster and more streamlined. Adapter providers can expect …

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Articles
Aug 06, 2020

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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