Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read moreProgrammatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read moreIn recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms over traditional linear TV to consume live sports, daily news, and other events, the advertising industry is pivoting to keep up.
Read moreThis year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
Read moreAs 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read moreIn today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read moreThe programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
Read moreWith soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …
Read moreWith more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read moreThe new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read moreWhen the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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