Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms over traditional linear TV to consume live sports, daily news, and other events, the advertising industry is pivoting to keep up.
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This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
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With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …
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With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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