For years, most programmatic decisioning has lived on the buy side, far from the moment an ad opportunity begins. That …
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NBCUniversal’s Kristina Shepard explains how live sports advertising and programmatic streaming TV are proving performance at scale.
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Spectrum Reach’s Dan Callahan explains how linear’s scale and streaming TV’s precision are already converging, powered by first-party data and show-level transparency.
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Walmart Connect’s Diana Finster shares what’s redefining retail media, from shopper intelligence on the open internet to the convergence with streaming TV.
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Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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Streaming TV has reached an inflection point. As audiences continue to shift away from linear environments, media buyers are following, …
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See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
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See how implementing ad podding with Index Exchange helped A+E Global Media boost monetization by 19% while delivering stronger performance and improving efficiency.
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