New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
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See how implementing ad podding with Index Exchange helped A+E Global Media boost monetization by 19% while delivering stronger performance and improving efficiency.
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Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
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New Index Exchange data shows how live sports streaming audiences shifted during the Disney and YouTube TV dispute—and what marketers can do to stay ahead.
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See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.
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Advancements in show-level intelligence, contextual targeting, and reporting are poised to shape the next era of streaming TV. But a …
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Live sports have always delivered unmatched attention for marketers. But securing exposure in these high-stakes moments meant multimillion-dollar sponsorships or …
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This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
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LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
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