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Topic: Web and display

Articles
Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

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Case studies
May 11, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange

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Articles
Apr 24, 2023

Streaming TV Scale Depends on Content Signal Transparency

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Articles
May 01, 2023

Life at Index: A Spotlight on Index Women’s Network

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Articles
Apr 19, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

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Two people watching CTV surrounded by holiday decorations
Articles
Oct 06, 2022

How to Maximize Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
Sep 27, 2022

How to Optimize Your Holiday Campaign This Season

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists.  …

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Man scrolling on tablet
Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate …

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Person, Human, Face
Articles
Feb 23, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

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Case studies
Jul 12, 2021

Spanish Digital Publisher Softonic Boosts Outstream Video Revenue

Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …

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Articles
Jun 25, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

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Articles
May 08, 2018

How Header Bidding Empowers Media Buyers

The North Star of advertising has always been getting the right message in front of the right person, in the …

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