Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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Drawn to Index Exchange’s commitment to sustainable practices and high-quality, direct supply, KINESSO decided to partner with Index and run a segmented program to evaluate campaign performance and carbon output as compared to other SSPs.
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The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from Index’s robust, high-quality supply.
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Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
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As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
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Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
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